I am the only analytics professional at Holy Cross Family Ministries. Four ministries, 46 social accounts, more than 15 GA4 properties, 18 countries, one of me.
That arithmetic decides how I work. A number somebody has to pull by hand every week is a number nobody pulls by week six, so most of what sits on this profile exists to keep me out of the gap between a platform's API and a decision somebody makes on Monday.
It runs on a schedule at 11:20 UTC, in the cloud, whether or not my laptop is open. It pulls from the platform APIs, restores the data lake out of object storage, rebuilds every figure, and then works quite hard to fail.
That last part is most of the engineering. Two separate code paths compute the same figures and the run stops if they disagree by one row. An eleven point analyst checklist runs against the exact build that would ship, not a copy of it. The pages get opened in a browser with JavaScript switched off, then checked again in print layout. Report prose is scanned for hard-coded numbers, because a figure typed into a sentence is a figure that will be wrong by Thursday. A dead man's switch shouts if the whole thing dies quietly.
Everything passing means the reports publish and five stakeholders get Monday's numbers in their inbox before eight. Anything failing means nothing publishes and I hear about it. The gate has held the entire run over a single row of Instagram reach, 3,289 against 3,288. That is the design working.
HCFM exists so more families pray together. Reach is a proxy for that, and a poor one by itself, so every percentage in the reports carries the base it came from and anything missing is written as missing with the reason. A finding that does not end in something a person should do is not a finding.
PRAYED, a prayer and community app for Holy Cross Family Ministries. Families wanted to pray together and had no digital room to do it in, so I built the room: live prayer circles, family management, event RSVPs, community chat. JavaScript, Firebase, GitHub Pages, idea to deployed.
I shoot most of the events I then have to report on. Photography, video, and the design work around them, under @emmygraphyy. Standing in the room changes what you notice in the numbers a week later.
Python, SQL, R, GA4, BigQuery, Tableau, GitHub Actions, Cloudflare R2 and Pages, JavaScript, HTML and CSS, Firebase, Git.
M.S. Business Analytics, University of Notre Dame.
B.B.A. Marketing, St. Edward's University, Austin.
Twenty one years of Holy Cross education, Kampala through Notre Dame.
Grew up in Kampala, Uganda. Live in North Easton, Massachusetts, which is a small town with a very large map on the wall. Before HCFM I worked with Stanbic Bank Uganda, Kei Phone Global, and the Holy Cross Institute.
The best insights start with people. Data only tells you where to look.